A watch brand is born - thank you for supporting our Kickstarter

After years of admiring watches, in 2023 I decided to try make my mark in the community and go on the journey of starting a microbrand. What started as an idea followed by...

- 760 days.

- 80+ CAD revisions.

- 8 prototypes.

- 3 manufacturers.

And then, on June 25th, 2025, we launched on Kickstarter.

- Over 4,400 people visited our campaign.

- More than 100 backers joined us by ordering a Sector.

- We hit 220% of our funding goal, making this one of the biggest Australian watch brand launches in Kickstarter history.

Honestly, words can’t fully capture how thankful I am.

What began as a dream has become real. Your support helped bring to life a watch that’s been over two years in the making, designed, refined, and now finally on its way to you. 

I truly can’t thank you enough. Your belief in this project means everything.

I want to again thank the watch community, as well as reviewers like Time & Tide, WATCHingJames, Andrew Morgan Watches, Random Rob and Vincent from Mainspring Watch Magazine for believing in my project, and helping to bring this brand to live.       

And now… let’s get these watches on your wrists.