"Parea" is an Ancient Greek term referring to a group of people who gather together for enjoyment and camaraderie, celebrating the everyday joys of life and sharing their hobbies and wisdom.

To me, this is what horology is all about.

Our History

My journey into watchmaking began not in a workshop, but in a hospital room. At just five years old, when I was diagnosed with type 1 diabetes, time became more than a measure—it became a lifeline. To help me manage it, I was given a small Casio. This became the first chapter in my horology story.

What began in 2001 grew quietly, shaped by years spent among passionate collectors, brilliant artists, and masterful watchmakers—each one adding to my understanding, my vision, and my dream. Over time, the desire to leave my own mark deepened.

In 2023, that vision began to take form: a watch brand rooted in clarity, legibility quality, and character—where classic designs from the past is reimagined for today.

In 2025, with the Parea Sector, that dream begins its next chapter.

Our Ambitions

Our aim is simple.

Where timeless form meets lasting quality, offered at a price as honest as the work behind it.

We believe in clarity over secrecy—cutting through the fog that’s long shrouded the world of horology. Our promise is simple: to stand with the wearer, not above them with honest craftsmanship, playful design, and service that truly serves.

We’re here to keep time.